The Bugatti Veyron just lost its last claim to fame. Having already been dethroned as the fastest car on the planet, the $1.4 million Veyron and it’s more expensive roadster sibling is no longer the world’s most expensive rides. That title now rests with the One-77, the $2.3 million hand-made coupe Aston Martin will sell next year. No more than 77 will be built, a figure that makes Bugatti’s run of 300 Veyrons look mass-market and just beats the 80 Veyron roadsters in exclusivity.

A British bookie already is laying odds on who’ll get the first one.

Paying $2.3 million for anything that doesn’t have wings is beyond excessive, but then, those few who get a One-77 aren’t buying a car. They are, according to Aston Martin, buying An Experience. Autocar says buyers will be invited to the factory in Gaydon, where they’ll meet with designers and engineers to develop the car to their exact specifications.