SABMiller’s Chinese beer brand, Snow, is set to sell 10bn pints this year - overtaking Anheuser Busch’s Bud Light to become the world’s largest beer brand.

The company entered the market in 2002 with a Chinese joint venture partner and invested heavily in the country’s only mainstream national beer brand sold across all the provinces - overtaking Tsingtao Breweries in 2006.

Industry demand for beer in China over the past five years has been driven by the growth of the country’s consumer culture, improved product quality, greater availability and rising disposable incomes.