Designer of Pringles can is buried in his invention

4Jun2008 Filed under: just attu Author: Attu

The man who designed the Pringles potato chip packaging system was so proud of his accomplishment that a portion of his ashes has been buried in one of the iconic cans.

Fredric J. Baur, of Cincinnati, died May 4 at Vitas Hospice in Cincinnati, his family said. He was 89.

Baur’s children said they honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave in suburban Springfield Township.

One Response to “Designer of Pringles can is buried in his invention”

John Tantillo "The Marketing Doctor"
June 4th, 2008 at 22:17

Bauer made a good invention. The point is that his invention was very important for Pringles but it was still only one part of the process of building that brand. It’s the level of commitment to the product that tells us all we need to know about making a brand fly. At every point and on every level of P&G you can be sure that Bauer’s level of commitment was there…sweating details, thinking about the target market and refining the product and all its brand details!

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