The credits are rolling in Britain for the time-honoured cinematic tradition of munching popcorn at the movies — a newspaper reported Sunday that increasing numbers of cinemas are banning it.

A combination of health-conscious cinemagoers rejecting sugar-coated popcorn and disgust at its distinctive smell is steadily spelling “The End” for the snack in some arthouse cinema chains, the Observer reported.

It quoted Daniel Broch, the owner of the renowned Everyman cinema in London’s upmarket Hampstead district, who recently bought 17 more venues.

“I will de-popcorn every new venue I acquire,” he said. “It has a disproportionate influence on the space in terms of its overwhelming smell, the cultural idea of it and the operational problems created by the mess it produces.